Screen Hub: Economic downturn no dampener for integrated spend
Posted in my articles on February 25th, 2009 by Rachael – Be the first to commentMy story for Screen Hub today:
Despite a contraction of global marketing spends, there was an overwhelming optimism amongst speakers at Tuesday’s Screen Producers Association of Australia (SPAA) forum on ‘Branded Entertainment’ in terms of the opportunities for cross-platform projects and the potential for it to be a financially workable model (or models)…
To read in full, click here